Tameside Council’s Public Health and the Breast Milk Its Amazing Team have awarded Ashton’s local lifestyle and furniture store IKEA the first breast feeding friendly business award in Tameside.
Representatives from Tameside’s Public Health, the Breast Milk Its Amazing Team and IKEA came together in recognition of their commitment to providing a safe, welcoming environment for those who choose to breastfeed on their premises last Friday ( 19th September).
To formally recognise this achievement, IKEA’s Marketing Manager, Carl Critchlow received the business award from Councillor Lynn Travis, Executive Member for Health and Neighbourhoods. They met the criteria by being a welcoming and supporting business to breastfeeding mums, being able to provide an area where mothers can breast feed their baby in some privacy and have access for pushchairs and wheelchairs.
Councillor Travis said: “We need to support our local mums and make Tameside a place where breastfeeding is welcome - ensuring the best possible start for our children and encouraging mums to stay active and healthy as increasing breast feeding rates will make a huge impact on the health and wellbeing of our communities.
"We are pleased to have presented IKEA with the award and we will look forward to working with other local businesses to help them get on board in the future months”
On receiving the Baby Friendly award Carl said: “We are more than happy to support any initiative that helps to build foundations for the future. Supporting the local community is of vital importance to us and any breast feeding mother can expect a warm, welcoming environment whilst at our store. We are proud to be the first official ‘Baby Friendly’ accredited store in Tameside.”
Businesses and community venues which welcome breastfeeding mums are encouraged to apply. The scheme is FREE to join and providing the business meets set criteria (which could be as simple as moving furniture to accommodate for a pushchair access) all supporting collateral and training will be provided.