A new clothing brand is looking to bring a splash of colour and happiness to the fashion world. The aptly named Bryt has been launched by entrepreneurial couple Natalie Cope and James Foster, from Ashton.The pair say their clothes ‘psychedelic colours’ and ‘fun patterns’ on their clothesare produced with the sole intention of making people smile, rather than preying on their insecurities.
The company’s first line of clothing to be made available is a range of colourful socks, while underwear designs are already in the pipeline.
Former design student Natalie said: “The whole idea behind Bryt is that we wanted to bring back happiness and joy into the fashion world.
“There’s not much happiness out there. The clothes for sale seem to be ‘must haves’ that people buy because they feel insecure about themselves.
“People have been made to think they have to look a certain way – that’s the way the fashion world has gone.
“We want to drive sales by making people feel more comfortable in their own skin.
“There’s been a lot of research that shows bright colours make people happy and that colours can affect your mood and lifestyle.
“Just one article of clothing can change your whole look.”
The company, which celebrated its official launch on World Happiness Day, has been building awareness of its products on social media. Photos of its products shot in a number of glamorous locations including New York, the Caribbean and the French Alps have been posted on its Facebook, Twitter and Instagram pages.
Natalie and James will also soon be launching a campaign to raise £20,000 for the company via kickstarter.com, an online platform for funding creative projects.
The company has plans to further branch out by introducing a full range of everyday wear and hopes to open a small independent store by the end of next year. Natalie added: “I am very excited about the future of Bryt.
“Everyone has been so supportive.
“All the people we have spoken to have been very positive about what we’re doing and love the idea and concept behind the brand.”